Our Demographic

by Jim Durfee April 14, 2017

Thank you to everyone that took the time to attend the Phoenix Bikefest last week. From the riders to the vendors, everyone behaved themselves and helped create an environment of inclusion and respect. RideNow Powersports put together a first class event and we are excited to participate in it again next year. 

Every race, nationality, religion, and sex can be found at rallies. Indian, Harley Davidson, Honda, Yamaha, BMW, Victory, and many more brands recruit riders who want to live and enjoy a lifestyle that can only be found on 2 wheels. Since 1885, when the Daimler Petroleum Reitwagen was created, the one consistent thing about the motorcycle industry has been change. This also means that the riders of these great machines have been required to change too. Brandon Gaille is the host of one of the most downloaded marketing podcasts in the world, The Blog Millionaire. In December of 2015 Brandon wrote an article called 32 Compelling Motorcycle Demographics and posted it here. In this article he discusses 4 questions:

1) Who Rides Motorcycles Today? This question covers which state leads in total motorcycle registration, which state has the highest motorcycle ownership, average household income of riders, and the level of education of riders.

2) How Are Motorcycles Being Used? This question covers how many days per year riders are on their bikes, how many miles per year are traveled, if bikes are the primary mode of transportation, and what travel accessories are being used on bikes.

3) Who Is Purchasing Motorcycles Today? This question seems obvious, right? He actually covers a bunch of ground on this one and brings up some statistics that I wouldn't have thought about.

4) Does The Motorcycle Industry Have A Growth Problem? This question is my favorite one. During my time in the sporting goods industry, especially at Cabala's, there was a concern that hunting was starting to lose participants. The average age of the customer was getting higher while the younger customers found themselves getting more involved in family activities and less involved in individual hobbies. Brandon's answer to this question is definitely one to read over. 

Tell us what you think about the biker demographic. What do you see on the road, what do you see at rallies, and what do you see in yourself that helps you see the change that is happening on the roads? Everyone has an opinion, let's hear yours about this.

Have a great Easter weekend.


Jim Durfee
Jim Durfee


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